Thank You for Letting Niche Illuminate Your Most Cherished Moments

Posted on 11/21/18 3:23 PM


The most intimate moments in life are the ones we cherish forever. We create and share them with the people closest to us - our kids, our parents, our siblings, our significant others. At Niche, we hope our lighting serves as the backdrop for these special moments, to illuminate them for you. Watch our video to find out why we do what we do.


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Esquire Captures Glass-Blowing Company's Pendant Making Process

Posted on 4/21/17 10:59 AM


Last month, Esquire — the popular lifestyle men's magazine — stopped by our modern pendant lighting studio to film our signature Stamen pendant being made from start to finish. The video is an installment in their "Handmade" series, a catalog of online videos featuring some of the most interesting handmade products.


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Peek Inside a Niche Factory Sale and Get Ready to Save on Modern Lighting

Posted on 6/2/16 11:31 AM



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Watch the new Pinch Pendant Light Video!

Posted on 5/17/16 2:44 PM



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Watch the new Ellipse Pendant Light video!

Posted on 5/16/16 3:33 PM



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Watch the Solitaire and Pod Modern Chandelier Video

Posted on 4/7/16 2:21 PM



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Watch the Pod Modern Chandelier Video

Posted on 3/16/16 9:00 AM



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Watch the Solitaire Modern Chandelier Video

Posted on 3/16/16 8:30 AM



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The Importance of Storytelling in Niche's Glassblowing Videos

Posted on 3/2/16 11:20 AM


 

  

Niche hosts our product and process videos on a website called Wistia. We love using Wistia because their platform includes a variety of video analytics and marketing tools. Their tools help to better understand data and we can see how viewers interact and engage with our glassblowing videos. Lucky for us, it just so happens that the love is mutual! Wistia's Karla Franco interviewed Jeremy Pyles, Niche's Creative Director, about how we use video to educate our audience on the importance of authenticity and tell the story of our handmade products. 


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Behind the Scenes of Our New Glass Lighting Video

Posted on 1/7/16 3:42 PM


We've been busy making an exciting new video (in our new photo studio!) for a special treat. What is Jeremy Pyles, Niche's Creative Director, drawing up? Stay tuned until next week to find out what it could be and what's in it for you!


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