Niche hosts our product and process videos on a website called Wistia. We love using Wistia because their platform includes a variety of video analytics and marketing tools. Their tools help to better understand data and we can see how viewers interact and engage with our glassblowing videos. Lucky for us, it just so happens that the love is mutual! Wistia's Karla Franco interviewed Jeremy Pyles, Niche's Creative Director, about how we use video to educate our audience on the importance of authenticity and tell the story of our handmade products.