Be Original Americas, a campaign established in 2013, is devoted to educating and influencing design professionals and manufacturers on the economical and ethical value of authentic design, while protecting and investing in its future. Niche has just been accepted as a member, joining the ranks several brands we admire! Unfortunately, our designs are being counterfeited all across the globe and so are many other designer brands such as Tom Dixon, Flavor Paper, and Anglepoise, just to name a few.
Beware of imitations! Knock-offs of our designs found on Target.com and Dot&Bo.
By joining the Be Original campaign, our goal is to prevent counterfeit design. When you select a product from us or one of our partners, you're supporting genuine, innovative, creative work, and ensuring the future of design. If you see something, say something! Let us know if you are seeing knock-off Niche pendants by sending an email to firstname.lastname@example.org.
On behalf of the Niche team, we thank you for your loyalty.