At Niche, our partnerships are an extension of our brand—grounded in shared values of performance, design integrity, and technical expertise. Engineered Representation Inc. (ERI) exemplifies each of these qualities, making them a key partner in bringing our collections to their market. Together, we bring advanced lighting solutions to the region, elevating spaces with the Niche Standard and Lutron Native by Design Collections.

Introducing ENGINEERED REPRESENTATION INC.

Engineered Representation Inc. (ERI) is a manufacturers’ representative for premier electrical lines serving Wisconsin and the Upper Peninsula of Michigan. The company brings to market a broad offering of lighting controls, ventilation products, fittings, and other electrical supplies and systems. As an independent manufacturers’ representative, Engineered Representation emphasizes customer service as a core part of its business, focusing on supporting the needs of its customers through its team and operations. Engineered Representation represents a range of product lines, many of which are top-tier and made in the U.S.A. The firm also represents several manufacturers that are relatively local, allowing for more efficient service within its territory.

LUTRON X NICHE TROVE OPALIA PENDANTS

Elevating With LUTRON

Engineered Representation, Inc. represents the Niche Lutron Native by Design Collection, featuring Opalia Glass and designed to seamlessly integrate with Lutron LED technology. This collection showcases a range of handmade glass pendant lights, table lamps, sconces, and chandeliers. Lutron Intelligent Lighting transforms how light shapes a home, allowing for highly tailored control and flexibility. With an expansive spectrum of color temperatures, it recreates natural daylight while delivering exceptional color accuracy.

WHEN CHOOSING COMPANIES TO REPRESENT, WE STAY FOCUSED ON OUR MISSION: "PROVIDING QUALITY ENVIRONMENTS FOR PEOPLE TO LIVE AND WORK BY THOUGHTFULLY DEPLOYING INNOVATIVE PRODUCTS." THIS MISSION DRIVES ERI TO PARTNER WITH BRANDS LIKE NICHE MODERN THAT SHARE OUR COMMITMENT TO IMPROVING THE BUILT ENVIRONMENT. BY COMBINING LUTRON/KETRA’S LIGHTING TECHNOLOGY WITH NICHE’S HANDCRAFTED FIXTURES, WE CAN OFFER CUSTOMIZABLE, HIGH-QUALITY LIGHTING SOLUTIONS THAT ENHANCE BOTH THE BEAUTY AND FUNCTIONALITY OF EVERY SPACE.

 SAM JANICEK

  ERI • OUTSIDE SALES REP

NICHE STAMEN sMOKE PENDANT LIGHT

Niche Signature

Engineered Representation, Inc. also represents the Niche Signature Collection, our series of handmade glass lighting that pairs enduring craftsmanship with modern design sensibilities. With a strong understanding of both design intent and project specifications, Engineered Representation, Inc. connects these fixtures with spaces where they can have the most meaningful impact. Their extensive industry experience helps the Signature Collection bring sophistication, character, and carefully considered detail to every project.

OUR PARTNERSHIP WITH ENGINEERED REPRESENTATION INC. IS BUILT ON A SHARED COMMITMENT TO THOUGHTFUL, WELL-EXECUTED LIGHTING. THEIR FOCUS ON INNOVATIVE PRODUCTS AND CUSTOMER SUPPORT ALIGNS WITH HOW WE APPROACH DESIGN AND CRAFTSMANSHIP AT NICHE. WE’RE EXCITED TO HAVE ERI BRING BOTH OUR STANDARD AND THE LUTRON × NICHE COLLECTION TO THEIR REGION, ENHANCING ENVIRONMENTS WHERE DESIGN AND PERFORMANCE GO HAND IN HAND.

JEREMY PYLES

NICHE • CREATIVE DIRECTOR • FOUNDER

Looking Ahead

Together, Niche and Engineered Representation, Inc. combine expertise and thoughtful design to deliver exceptional lighting solutions. This partnership ensures that every space benefits from the perfect balance of craftsmanship, design, and technology—illuminating environments with beauty, authenticity, and thoughtful innovation.

Explore the Engineered Representation, Inc. website to see how their commitment to excellence continues to shape the future of lighting. As we move forward, expect more bold ideas, refined designs, and standout products that elevate the way we illuminate spaces.