At Niche, we believe great lighting tells a story—one of craftsmanship, creativity, and connection. That story shines even brighter through our valued partnership with Innovative Consulting and Marketing. With their deep understanding of design, architecture, and technology, they are more than representatives; they are true ambassadors of our brand and vision.

Introducing Innovative Consulting + Marketing

​Founded in 1995, Innovative Consulting and Marketing has established itself as a leading consultative sales organization in the Southwest, specializing in representing high-quality consumer electronics manufacturers. With a strong presence in Arizona and Southern Nevada, the company has played a pivotal role in the evolution of the custom installation market, offering products and services that encompass whole home automation, lighting control, automated window coverings, specialized theater rooms, advanced security systems, wireless networking and network distributed audio and video. Their commitment to customer service, combined with a deep understanding of the industry, ensures that clients receive tailored solutions that meet their unique needs.

NICHE SOLITAIRE CRYSTAL

Niche Signature

Innovative Consulting and Marketing represents the Niche Signature Collection, our line of hand-blown glass lighting that embodies the balance of timeless design and modern elegance. Each piece in this line is crafted with intention, offering designers and clients a refined yet approachable solution for residential, commercial, and hospitality spaces.

Their expertise in curating solutions allows them to introduce the Signature Collection to the right audience, elevating spaces through carefully considered lighting that never compromises on quality or character.

WE CHOSE TO PARTNER WITH NICHE MODERN DUE TO THE SYNERGY OF OUR BRANDS. NICHE MODERN SPECIALIZES IN HIGH-END, QUALITY LIGHTING PRODUCTS AND INNOVATIVE CONSULTING AND MARKETING REPRESENTS HIGH-END, QUALITY BRANDS. INNOVATIVE HAS THE PERSONNEL AND EXPERTISE TO PROPERLY PROMOTE THE NICHE MODERN BRAND IN THE MARKETS WE SERVE. OUR COLLECTIVE CUSTOMERS WILL BE DELIGHTED TO HAVE ACCESS TO A PRODUCT LIKE NICHE MODERN.

  PATRICK BOYER

    INNOVATIVE CONSULTING & MARKETING • PRINCIPAL

NICHE KETRA-READY COLLECTION

Elevating With Ketra

Innovative Consulting and Marketing is also a key representative of the Ketra-Ready Collection. This game-changing fusion combines Niche’s iconic glass forms with Ketra’s advanced, tunable lighting technology. The Ketra-Ready Collection seamlessly merges beauty and performance, delivering natural, dynamic light that adapts to the way people live and work.

Thanks to this partnership, designers and specifiers gain access to solutions that don't just illuminate rooms, they transform them. With Ketra’s precision and Niche’s craftsmanship, every space becomes a canvas of light, mood, and purpose.

NICHE IS THRILLED ABOUT OUR PARTNERSHIP WITH INNOVATIVE CONSULTING AND MARKETING, A LONGSTANDING, RECOGNIZED LEADER IN THE INDUSTRY. IF YOU COMBINE INNOVATIVE'S INCREDIBLE TEAM WITH THEIR BEAUTIFULLY DESIGNED SHOWROOM, THEY ARE THE IDEAL PARTNER TO REPRESENT THE KETRA-READY AND NICHE SIGNATURE COLLECTIONS. THIS COLLABORATION BRINGS ALL OF NICHE'S PRODUCTS TO THEIR REGION AND ALLOWS THE INNOVATIVE TEAM TO INTEGRATE THEM INTO HIGH-END RESIDENTIAL ENVIRONMENTS.

JEREMY PYLES

NICHE • CREATIVE DIRECTOR • FOUNDER

Looking Ahead

Our partnership with Innovative Consulting and Marketing is a powerful combination of strategic insight and technical expertise. Together, we deliver forward-thinking lighting solutions, and there’s much more ahead.

Explore the Innovative Consulting and Marketing website to see how their commitment to excellence continues to shape the future of lighting. As we move forward, expect more bold ideas, refined designs, and standout products that elevate the way we illuminate spaces.