We at Niche are excited to announce our strategic partnership with McKenna Agencies, a trusted leader in the electrical industry since 1988. This collaboration marks a significant step in our mission to broaden the reach of Niche's innovative lighting, now to customers across Alberta, Yukon, and South Eastern British Columbia.

introducing McKenna

McKenna Agencies is known for its expertise in the marketing, sales, and promotion of electrical products. It has built a solid reputation as an electrical manufacturers’ representative. They serve a wide range of clients in residential, commercial, and industrial markets, ensuring that the products they represent meet the highest standards of quality and innovation. McKenna also maintains training centers in both Edmonton and Calgary. Their extensive network and long-standing relationships with manufacturers enable McKenna to provide exceptional service and customer support. 

TRANSFORMING SPACES WITH KETRA

McKenna Agencies will harness their extensive knowledge and established relationships with electrical distributors, contractors, and designers to introduce the Ketra-Ready Collection to residential and commercial markets. The Ketra-Ready line is thoughtfully designed to showcase Ketra's advanced technology with superior light diffusion through handblown Opalia glass. Ketra is transforming how spaces are experienced by offering personalization, dynamic tunability, and advanced dimming capabilities. Its ability to mimic natural light patterns enhances mood, boosts productivity, and promotes overall well-being. This partnership will empower McKenna to make dynamic, energy-efficient lighting more accessible to customers seeking customized lighting solutions. 

AT MCKENNA, WE DON’T TAKE ON PARTNERS THAT WE DON’T BELIEVE IN. OUR INTEREST IN NICHE CAME THE SAME WAY MANY OF OUR PARTNERSHIPS DO: GETTING TO UNDERSTAND THEIR LINEUP, SPEAKING WITH THE EXISTING REP NETWORK/SHARED MANUFACTURING PARTNERS, AND ASKING OUR RESPECTED FRIENDS IN THE A&D COMMUNITY WHAT THEIR THOUGHTS WERE. AFTER MEETING THEIR LEADERSHIP GROUP, WE KNEW WE HAD A FIT. AS A HYBRID AGENCY, OUR LINE CARD NEEDS TO BE INCREDIBLY FOCUSSED. WE AREN’T GOING TO HAVE 100 LIGHTING MANUFACTURERS TO CHOOSE FROM; WE NEED OUR PARTNERS TO BE FUN (BECAUSE WHY ELSE WOULD YOU WORK WITH THEM), FUNCTIONAL (BECAUSE WE NEED CUSTOMERS TO BUY THEM) AND FLEXIBLE (BECAUSE WE WANT TO ADDRESS ALL THE OPPORTUNITIES WE CAN). THE KETRA COLLECTION BY AN EXAMPLE OF NICHE ADDRESSING ALL OUR 3 F’S. OUR GOAL IS TO PUT KETRA LIGHTING IN EVERY FIXTURE POSSIBLE. ADDING NICHE ALLOWS US TO BE ENGAGED IN THE DECORATIVE AND BEAUTIFUL SIDE OF THIS ADVENTURE.

WHEN WE STARTED TO STUDY NICHE AND UNDERSTAND THEIR LANGUAGE, IT WAS INTRIGUING; WORDS LIKE CONNECTION, HANDMADE, SIMPLISTIC AND TRANSFORMATIVE FLOOD THEIR WEBSITE AND BLOG POSTS. THEY SAY YOU SHOULD EMULATE YOUR IDOLS (ACTUALLY I JUST SAY THAT), ANY WAY - WE WANT TO BE INVOLVED WITH NICHE BECAUSE THEY ARE COOL. WE WANT TO BE LIKE THEM, BECAUSE THEY USE FIRE TO SHAPE GLASS, THEY BUILD TIMELESS PIECES TO FIT IN ALL SPACES, THEY CARE. THAT’S COOL, AND WE WANT TO HANG OUT WITH THEM.

WE NOW HAVE A PARTNER THAT DEMONSTRATES AN UNDERSTANDING OF THE ART AND TECHNOLOGY OF LIGHTING. WE PLAN ON BECOMING THEIR FAVOURITE REPRESENTATIVE.

DANNY OLTMANN

MCKENNA AGENCIES • PARTNER • SALES & MARKETING

EVERY ROOM, LIT BEAUTIFULLY

McKenna Agencies provides a comprehensive representation of Niche, by also featuring the Niche Standard Line, known for its expansive array of sleek silhouettes, as well as the Low Voltage Collection which captivates with its bold innovation in both scale and technology.

By seamlessly merging cutting-edge technology with elegant aesthetics, Niche handmade glass pendants are designed to elevate environments with stunning illumination. The Low Voltage, in particular, distinguishes itself with striking designs that utilize advanced engineering to eliminate the need for traditional bulbs, placing a strong emphasis on glass and light. With McKenna, achieving great lighting is simple and accessible, ensuring there is something for everyone and every space.

MEETING DANNY AND THE REST OF THE MCKENNA CREW BLEW ME AWAY. ITS GREAT WHEN YOU FIND A PARTNER THAT FEELS ENTHUSIASTIC ABOUT YOUR PRODUCT LINE AND BRAND, BUT WHEN YOU FIND AN ENTIRE TEAM THAT FEELS PASSIONATE, IT IS A GAME CHANGER. MCKENNA'S MISSION TO PUT LUTRON KETRA IN EVERY FIXTURE IS THE SAME AS NICHE'S - WE ARE BOTH PASSIONATE ABOUT THE MOST ADVANCED ILLUMINATION ENGINE ON THE MARKET. EVEN WITH THE BEST ILLUMINATION ENGINE OR THE MOST BEAUTIFUL DECORATIVE FIXTURES, IT STILL TAKES PASSIONATE HUMANS TO BRING THESE SOLUTIONS TO MARKET, AND THAT IS WHAT WE HAVE IN MCKENNA, AN ENTIRE COMPANY WHOSE MISSION IS TO SURFACE WHAT WE'VE DONE, COMBINE IT WITH THE BEST OF LUTRON'S TECHNOLOGY AND BRING IT TO HIGH-END RESIDENTIAL ENVIRONMENTS.

JEREMY PYLES

NICHE • CREATIVE DIRECTOR • FOUNDER

LOOKING FORWARD

We invite you to explore the vast opportunities that await as we begin this exciting partnership with McKenna Agencies. Discover how our dedication to craftsmanship and innovation comes together to light the way for modern living. Check out the McKenna Agencies website to learn about their commitment to excellence and innovation.

Keep an eye out for our upcoming groundbreaking products and inspiring ideas in lighting. Together, we will illuminate new possibilities and redefine the future of lighting design.