Esquire Captures Glass-Blowing Company's Pendant Making Process

Posted on 4/21/17 10:59 AM


Last month, Esquire — the popular lifestyle men's magazine — stopped by our modern pendant lighting studio to film our signature Stamen pendant being made from start to finish. The video is an installment in their "Handmade" series, a catalog of online videos featuring some of the most interesting handmade products.


READ MORE



Peek Inside a Niche Factory Sale and Get Ready to Save on Modern Lighting

Posted on 6/2/16 11:31 AM



READ MORE



Watch the new Pinch Pendant Light Video!

Posted on 5/17/16 2:44 PM



READ MORE



Watch the new Ellipse Pendant Light video!

Posted on 5/16/16 3:33 PM



READ MORE



Watch the Solitaire and Pod Modern Chandelier Video

Posted on 4/7/16 2:21 PM



READ MORE



Watch the Pod Modern Chandelier Video

Posted on 3/16/16 9:00 AM



READ MORE



Watch the Solitaire Modern Chandelier Video

Posted on 3/16/16 8:30 AM



READ MORE



The Importance of Storytelling in Niche's Glassblowing Videos

Posted on 3/2/16 11:20 AM


 

  

Niche hosts our product and process videos on a website called Wistia. We love using Wistia because their platform includes a variety of video analytics and marketing tools. Their tools help to better understand data and we can see how viewers interact and engage with our glassblowing videos. Lucky for us, it just so happens that the love is mutual! Wistia's Karla Franco interviewed Jeremy Pyles, Niche's Creative Director, about how we use video to educate our audience on the importance of authenticity and tell the story of our handmade products. 


READ MORE



Behind the Scenes of Our New Glass Lighting Video

Posted on 1/7/16 3:42 PM


We've been busy making an exciting new video (in our new photo studio!) for a special treat. What is Jeremy Pyles, Niche's Creative Director, drawing up? Stay tuned until next week to find out what it could be and what's in it for you!


READ MORE



Helio Pendant Lighting is Handmade in New York

Posted on 8/14/15 2:36 PM



READ MORE