This week, Wistia, the video platform for business, is hosting their third annual Wistiafest in Boston, Massachusetts. Our very own CEO and Creative Director, Jeremy Pyles, was invited to present at the fest. Thanks to the Twittersphere, we got word that he presented earlier this afternoon.

We love using Wistia because their platform includes a variety of video analytics and marketing tools. Their tools let us see how viewers interact and engage with our glassblowing videos.

Jeremy spoke about how we use video to educate our audience on the importance of authenticity and tell the story of our handblown glass modern pendant lighting. His presentation utilized the theme that consumers perceive that products are made by magical unicorns, when in fact, there is a lot of hard work and planning done by humans that goes into each and every Niche glass piece. Thank you, Wistia, for allowing us to show others our true story.