Be Original is an organization that is devoted to educating and influencing design professionals and manufacturers on the economical and ethical value of investing in authentic design. Niche is proud to be a member and happy to educate others. We're glad to see that the education factor of Be Original's mission is expanding far beyond makers and manufacturers, and infiltrating popular lifestyle blogs. Goop, a weekly lifestyle publication curated by Gwyneth Paltrow, picked up on the Be Original movement and interviewed Sam Grawe, president of Be Original Americas Global Brand Director of Herman Miller, and Caroline Baumann, director of the Cooper Hewitt, Smithsonian Design Museum. Together the two spoke about what makes good design, why it can be so expensive, and what Be Original Americas is doing to foster creativity in the future. Read the full interview here.